Three of the biggest domestic sportsbook operators in the United States have now signed an agreement with the National Football League to become their official sports betting partners.
DraftKings, FanDuel, and Caesar’s Entertainment have inked multi-year deals with the NFL to attain the rights to promote pro football betting lines and also offer officially branded contests that are free to play.
Legal NFL sports betting will be advertised directly on the league’s website and mobile applications and is sure to generate additional interest, even in regions where Caesars, FanDuel, and DraftKings are not currently able to offer their services.
All three domestic books can now incorporate official NFL statistical data into their platforms and are also able to feature player images and highlights in accordance with their new agreement.
While these elements will do little to enhance the experience of knowledgeable bettors, they will lend familiarity and legitimacy to gamblers that are new to the game.
“Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”
Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships
Legal sports betting in the United States is spreading like wildfire, with new territories legalizing domestic sportsbooks each year.
As the domestic industry for betting on the NFL Playoffs and Super Bowl expand, the governance will need to cover more domain. This agreement with the NFL includes conditions relating to these domestic books and their ability to monitor fraudulent activity.
The NFL prioritizes the sanctity of the game, and the purpose of getting into bed with these domestic sportsbooks is twofold.
Sportsbooks spreading to a majority of the states in the USA is inevitable, so despite any personal feelings of opposition held by Commissioner Roger Goodell on the subject, the league may as well get on board ahead of the oncoming train.
If you can’t beat ‘em, join ‘em, and the NFL is doing just that, and by doing so, they are also assisting in the avoidance of any confusion in the consumer market.
When the NFL advertises legal options for betting on the Super Bowl during the big game, these books will be instantly legitimized in the eyes of millions of fans across the USA.
Caesars will continue to be the “Official Casino Sponsor” of the NFL in addition to their new sports betting allegiance, and they have plans in the works for promotional events at this year’s Pro Bowl and Super Bowl LVI.
This deal marks the first time that FanDuel and the NFL have become partners, and mostly involves the incorporation of official highlights and data into their applications. The real benefit is FanDuel’s branding appearing during NFL game broadcasts on national television.
DraftKings will continue to maintain its status as the official Daily Fantasy Sports (DFS) provider for the NFL. This will include additional features on NFL RedZone, a channel dedicated to live coverage of each game that is in play at that moment.
The marriage of DFS content on NFL RedZone is a perfect marriage of player-based action combined with every touchdown from every game shown live, all in one place.
Pro football fans should expect advertisements and betting lines from these three books to appear on NFL broadcasts beginning in the fall of 2021.
Source – NFL