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68 Million Americans Will Bet Over $23 Billion On Super Bowl LVIII

The United States with a Super Bowl LVIII overlaid

In 2023, over $16 billion was bet on the Super Bowl at domestic sportsbooks in the United States. In 2022, Americans gambled $7.6 billion on Super Bowl LVI. It doesn’t take a calculus major to recognize the growth of over 100% from one Super Bowl to the next.

This is due to the rapid expansion of local sports betting across the country, and the data suggests that up to $24 billion could be wagered on the big game this Sunday.

We could list out all of the US states where sports betting laws have been passed, but it would be much easier to rattle off the territories that have no domestic sportsbooks of any kind.

States Without Domestic Sports Betting For Super Bowl LVIII

  • Alabama
  • Alaska
  • California
  • Georgia
  • Hawaii
  • Idaho
  • Minnesota
  • Missouri
  • Oklahoma
  • South Carolina
  • Texas
  • Utah

For those who live in any of the above states, local sports betting is not allowed, but there are some options. For instance, residents of the dry sports betting state of Alabama can travel south into Florida, north into Tennessee, or west into Mississippi and wager on Super Bowl odds at one of their sportsbooks if you meet the minimum age.

Every state on this list shares a border with a legal sports betting territory except for Alaska and Hawaii. Legal NFL betting can occur in AK and HI by opting to use an offshore sportsbook that operates online.

The same is true in all US states, but each international sportsbook site excludes certain regions from membership. These online betting sites have been accepting online wagers in the USA since roughly the dawn of the Internet in the 1990s, predating the 2018 PASPA repeal and the debut of domestic books outside of Nevada.

What’s staggering about these offshore sportsbooks is that the sports betting revenue that they collect is largely a mystery. Not a dime of it is reflected in the data that the states report, meaning that each year’s Super Bowl betting totals do not paint the entire picture.

Another poll suggests that one in four Americans aged 18 and above plan to bet on Super Bowl 58. 2020 US Census data reports 258.3 adults living in the United States.

That number has likely grown in the 3+ years since that poll was taken, but at least 64.6 million people will place a bet on SB odds if either study is even remotely accurate. Some researchers place the number at 68 million bettors.

This roughly equates to an average of $353 in bets being placed by each of those 68 million Americans.


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