One of the main reasons the US has been experiencing such a dramatic increase in legal sports betting is due to the revenue potential that the industry holds for state coffers.
Actually, let’s be honest: That’s the only reason why so many states have leapt at the post-PASPA opportunity to get these markets off the ground.
Indeed, it was the 2017 AGA-Oxford Economics study on the matter that proved instrumental in the 2018 Supreme Court overturn of the national sports betting ban, as it helped each interested state make its case that limiting sports gambling to Nevada was financially detrimental to their own economies.
And since then, many interested politicians, reporters, analysts, and bettors have been eagerly following the monthly revenue numbers for sportsbooks that have already been legalized.
For politicians representing states that haven’t jumped on the betting bandwagon, this data is particularly crucial.
It serves to demonstrate how much a given locality is losing by not offering such services, which becomes a selling point for gambling advocates within various state legislatures.
But it also provides lawmakers with critical insight into how neighboring states might be siphoning off potential business that would otherwise be kept within a given state’s borders.
Finally, such data allows politicians and state economists to identify weakness within their sports betting laws, suggesting new legislation – or new regulations – that might shore up any shortcomings.
Tax revenue from sports betting is not trivial, and without concrete information about said revenue, legislators have a tougher time selling the idea to their more trepidatious or gambling-averse colleagues.
For reporters and analysts, of course, it’s important to track the real-world revenue to compare it against previous ADA-Oxford estimates.
However, it’s also a way to track the overall health of the industry and identify what needs to change or improve in order to get those numbers more in line with the initial revenue predictions.
Conversely, this also lets such groups identify why a given state may be leading the pack, isolating legal allowances or infrastructural approaches that have proved most beneficial compared to other markets.
For bettors themselves, of course, this data is simply a way to glean a notion of how many players a given state has, and how much money those players are betting.
For those on the fence, whether or not sports betting is legal is one thing. How many of your fellow residents participate in sports betting – and to what extent – is quite another.
In tracking the monthly revenue, potential bettors may get the push they need to have confidence in the industry, to have faith in its staying power, and to view it as legitimate when they otherwise might have been skeptical.
Domestic sports betting is very new, remember, and sometimes it takes a village.
For these reasons, we’ve put together the SBL Sports Betting Revenue Tracker.
This tool gives everyone a real-world, highly detailed look at everything the industry has to offer within the states where legal sports betting is active.
Combined with our comprehensive sports betting bill tracker, any curious party can get all the data they need without scouring the Internet for hours on end.
While sports betting trackers are available elsewhere, we’ve included much more information than any other tool provides. Most such trackers include the bare minimum, limiting their data aggregation to handle, hold, revenue, and tax revenue.
While useful, this doesn’t give readers the clearest picture.
If you want to know how a state’s sportsbooks are performing month-to-month, year-over-year, how many venues are operational, what the legal betting ages are, and more, you’ve got to consult multiple different resources.
With our solution, however, all that information is literally at your fingertips!
When you consult the SBL revenue tracker tool, you’ll get all the following information, updated immediately whenever any participating state releases its official gambling data:
- Monthly sports betting handle
- Month-to-month handle increase/decrease (USD + percent)
- Monthly year-over-year handle increase/decrease
- Monthly sports betting revenue
- Month-to-month revenue increase/decrease (USD + percent)
- Monthly year-over-year revenue increase/decrease
- Monthly sports betting hold percentage
- Monthly year-over-year hold totals
- Monthly sports betting tax revenue
- Month-to-month tax revenue increase/decrease (USD + percent)
- Monthly year-over-year tax revenue totals
- Method of sports betting legalization
- Date of sports betting legalization
- State sports betting regulatory bodies
- Minimum legal sports betting age
- Launch dates for retail sports betting
- Launch dates for online sports betting
- Number of venues allowed
- Number of venues currently operational
- Availability of mobile sports betting
- Sports betting tax rate
- Sports betting tax allocations
- Estimated tax impact per state sports betting bill
- Estimated tax impact per AGA-Oxford Economics study
- Year-to-date totals for handle, revenue, hold, taxes
- Year-over-year totals for handle, revenue, hold, taxes
- Best-performing month of the year
- Best-performing month on record (since 2018)
All this information would take a substantial scheduling investment for anyone interested in gathering numbers on a per-state basis, and most people simply don’t have the time to do a deep dive.
Nor do most people – particularly reporters and analysts – have the ability to quickly crunch these numbers in order to satisfy their deadlines.
That’s why we’ve done all the math and have presented every possible permutation of the data on record.
The SBL Revenue Tracker has three main sections.
At the top of the page, you’ll see the current monthly figures – the “basics” – for each state.
This is the kind of tracker you’ll get at most other sites following the industry. It provides a useful (if brief and context-limited) snapshot of the market.
The second section of the tracker is a drop menu where you can select any state of interest. All states with active legal sports betting options are featured here.
This is where you’ll find most of the information regarding bills, dates, betting ages, financial estimates, and other individualized state-specific data.
These state “boxes” also feature scrollable charts with information specifically for the state in question. This data is pulled from the monthly and master charts on the page.
The final section is the aforementioned master chart, which is by far the most comprehensive online sports betting revenue tracker you’ll find on the Internet.
No stone has been left unturned, and the numbers are presented in an easy-to-consume format.
A key is included to help you understand what each column represents, and with this chart, you’ll have most complete picture of the financial impact of legal sports betting in America.
If you have a compelling interest in staying on top of the industry but don’t have the time or inclination to spend hours collating and crunching the numbers, you’ll definitely want to bookmark this chart and check back every few weeks.
Like any good sportsbook, we’ve got you covered!