The Keystone State is locking down its sports betting platforms and a new partnership between a local casino and iGaming tech provider is a marker for its progress.
The Stars Group, a parent company to PokerStars, is partnering with Mount Airy Casino to launch Pennsylvania sports betting and online casino/poker gambling. Mount Airy is one of nine different land-based venues to apply for the full spectrum of interactive gambling licenses, but this partnership makes their deal legitimate.
An official press release was issued in which both sides of the partnership expressed their delight with the agreement.
“We’re excited to take this next step as The Stars Group looks to broaden its presence in the United States,” said Matt Primeaux, SVP of Strategy and Operations, the USA at the Stars Group. “In partnership with Mount Airy Casino Resort, we believe we’re well positioned to capitalize on opportunities in the Commonwealth by bringing our world-leading offerings to Pennsylvania players.”
The Stars Group provides multiple technology-based products for international iGaming markets. They own or license games through PokerStars, Full Tilt, SkyBet, Sky Vegas and much more. The SkyBet acquisition makes TSG the largest public gaming company worldwide.
TSG also has a deal with Resorts Atlantic City in New Jersey. This creates a potential interstate market in which players from PA and NJ can play against each other.
This deal makes Mount Airy the third PA casino to strike a sports betting partnership. Rush Street, which owns SugarHouse and Rivers, worked out a deal with Kambi. Parx reworked their contract with GAN to include a sports gambling platform. However, Mount Airy’s deal is with the largest provider and they are happy with the potential that brings.
“As one of Pennsylvania’s leaders in entertainment, offering internet sports wagering and gaming and partnering with the Stars Group is the obvious next step for us to continue diversifying our casino offerings,” said Vincent Jordan, VP of Marketing and Gaming Operations for Mount Airy.
TSG’s platform model outlines a singular account for all gaming offerings (casino, poker, sports betting) with a shared wallet, multiple online and mobile transaction methods and a comprehensive selection of betting lines and wagering types.
Mount Airy is of the impression that this deal will help cater to a younger demographic. The online and mobile sports betting platforms is reflective of the modern trends. Mount Airy’s Jordan is optimistic that their new platform will appeal to opportunistic bettors.
“Introducing Internet gaming through The Stars Group will provide compelling opportunities for our customers, particularly our younger customers, who are ready to experience the next gaming challenge.”