Super Bowl Sunday isn’t just about the gridiron; it’s the high-stakes theater of the “Ad Bowl.” On February 8, 2026, as the NFL descends upon Levi’s Stadium in Santa Clara, billions of dollars in advertising and broadcast production will be at stake.
For bettors, this means the action continues during every timeout. From the “unrecognizable” transformation of a Food Network legend to the frequency of Golden Gate Bridge aerials, we’ve broken down the most intriguing Super Bowl prop bets for the broadcast on February 8th.
The Super Bowl Ad Wars: Brand Matchups
This year’s commercial lineup is a mix of high-concept humor and mission-driven messaging. Uber Eats is returning for its sixth consecutive year, reportedly doubling down on celebrity power to celebrate “game day cravings.”
Meanwhile, Bosch Home is generating massive pre-game buzz with a campaign featuring Guy Fieri. In a shocking teaser, Fieri ditched his signature spiky hair and goatee to become “Just a Guy,” a buttoned-up insurance-salesman look that even his own family didn’t recognize.
The following prop bets for Super Bowl commercials give viewers an idea of which ads will air first during the big game.
Super Bowl LX Commercial Props
| Matchup (Which airs first?) | Favorite (Lower Odds) | Underdog (Higher Odds) |
| Bosch Home vs. Dove | Pick’em: -120 | Pick’em: -120 |
| Liquid Death vs. Bosch Home | Liquid Death (-230) | Bosch Home (+170) |
| Liquid Death vs. Dove | Liquid Death (-230) | Dove (+170) |
| Liquid I.V. vs. Liquid Death | Pick’em: -120 | Pick’em: -120 |
| Liquid I.V. vs. Bosch Home | Liquid I.V. (-230) | Bosch Home (+170) |
| Liquid I.V. vs. Dove | Liquid I.V. (-230) | Dove (+170) |
| Liquid I.V. vs. Uber Eats | Liquid I.V. (-230) | Uber Eats (+170) |
| Pringles vs. He Gets Us | Pringles (-240) | He Gets Us (+175) |
| Pringles vs. Ritz | Pick’em: -120 | Pick’em: -120 |
| Ritz vs. He Gets Us | Ritz (-240) | He Gets Us (+175) |
| Uber Eats vs. Bosch Home | Uber Eats (-160) | Bosch Home (+120) |
| Uber Eats vs. Dove | Uber Eats (-160) | Dove (+120) |
Dove continues its “Keep Her Confident” platform, focusing on body positivity in girls’ sports, while Liquid Death, the disruptor of the water category, is expected to lean into its “Safe for Work” irreverence, essentially parodying 90s-style beer ads.
The Olympic Synergy: “Legendary February”
In a rare broadcast alignment, NBC is hosting both the Super Bowl and the 2026 Winter Olympics from Milano Cortina. The network has dubbed this “Legendary February,” and they aren’t being shy about cross-promotion.
Because the 2026 Winter Olympics will actually be in progress during the Super Bowl, expect the promos to feel more like “live updates” than traditional teasers.
How many Olympics promo commercials will air during Super Bowl 60?
| Number of Commercials | Odds |
| 0 – 1 | +475 |
| 2 – 3 | EVEN (+100) |
| 4 – 5 | +200 |
| 6 – 7 | +525 |
| 8+ | +325 |
With Mike Tirico hosting “Primetime in Milan” directly from the field at Levi’s Stadium immediately following the trophy presentation, the “8+” line at +325 offers intriguing value for those who believe NBC will maximize every second of their 17-hour 4K HDR broadcast window.
San Francisco Spotlight: The Broadcast “Beauty Shots”
Since the game is in Santa Clara, the broadcast team will rely heavily on pre-recorded “beauty shots” of San Francisco to set the mood. Alcatraz Island remains a heavy favorite (-130) for nighttime transitions, but the real debate is in the volume of Golden Gate Bridge appearances.
Golden Gate Bridge Over/Under
| Number of Occurrences | Odds |
| 0 – 2 Times | +120 |
| 3 – 5 Times | +140 (Favorite) |
| 6 – 8 Times | +175 |
| 9+ Times | +500 |
Nostalgia is also on the ballot. The iconic “Full House” house (the Painted Ladies) is a popular longshot (+130). While it’s a classic SF staple, it usually requires a specific narrative tie-in, making “No” (-170) the statistically safer play for those expecting a more football-focused broadcast.
Super Bowl LX: San Francisco Broadcast Specials
| Prop Bet (Will it be shown?) | “Yes” Odds | “No” Odds |
| “Full House” House (The Painted Ladies) | +130 | -170 |
| Alcatraz Island | -130 | EVEN (+100) |
| Cable Car & Skyline (Same Frame) | -105 | -125 |
| Lombard Street | -125 | -105 |
